Using QR Codes with Short Links: Best Practices for 2023

QR codes have experienced a remarkable resurgence in recent years. Once considered a passing tech trend, they've now become an essential marketing tool, particularly when combined with short URLs.

This powerful combination bridges the physical and digital worlds, providing a seamless way for customers to access your online content from offline materials.

The QR Code Renaissance

Several factors have contributed to the QR code's widespread adoption:

• Native Smartphone Support - Most modern smartphones now include built-in QR code scanning in their camera apps, eliminating the need for separate scanning applications.
• Contactless Preferences - The global push toward contactless interactions accelerated QR code adoption across restaurants, retail, and events.
• Improved Design Options - QR codes are no longer limited to basic black and white patterns, with customizable designs that maintain functionality while enhancing brand aesthetics.

This convergence of technology and consumer behavior has created a perfect environment for QR code marketing.

Why Combine QR Codes with Short Links?

While QR codes themselves are valuable, pairing them with shortened URLs creates several significant advantages:

1. Tracking and Analytics

When you embed a short link in your QR code, you gain access to comprehensive analytics that traditional QR codes don't provide:

• Total scans
• Scan locations and timing
• Device types used
• Subsequent user behavior

These insights help quantify the ROI of your physical marketing materials and inform future campaign decisions.

2. Link Flexibility

Using a short link inside your QR code allows you to change the destination URL without creating a new QR code. This means:

• Your printed materials stay relevant even when the destination content changes
• You can run limited-time offers using the same QR code by simply updating the redirect
• You can fix broken links or update outdated content without replacing physical materials

This flexibility significantly extends the lifespan of your QR codes and reduces waste from outdated marketing materials.

3. Shorter, Cleaner Codes

QR codes containing lengthy URLs create more complex patterns that can be harder to scan, especially at smaller sizes or in suboptimal lighting conditions.

Short links generate simpler QR codes that:

• Scan more reliably across different devices and conditions
• Can be printed at smaller sizes while maintaining functionality
• Reduce visual complexity for better integration with design elements

4. Branded Experience

Custom short links in your QR codes create a consistent branded experience. When users see the URL while scanning, they'll recognize your brand rather than seeing a generic or confusing link.

Best Practices for QR Codes with Short Links

1. Optimize for Size and Placement

Even with short links, QR code sizing and placement matters:

• Minimum Size: At least 1 x 1 inch (2.5 x 2.5 cm) for printed materials
• Quiet Zone: Include white space around the code (approximately 4x the width of a single module)
• Placement: Position QR codes where they can be easily scanned – avoid edges, folds, or curved surfaces

Testing your QR code on multiple devices before mass production is always recommended.

2. Add a Clear Call-to-Action

Never assume users know what to do with a QR code. Always include:

• Instructions (e.g., "Scan to visit our website")
• The value proposition (what they'll get by scanning)
• The destination (where the code will take them)

An effective CTA increases scan rates by up to 90% compared to standalone QR codes.

3. Design with Contrast and Error Correction

While customized QR codes can enhance brand appearance, they must remain functional:

• Maintain high contrast between the code and background
• Use error correction wisely – Level H (30%) is recommended for customized codes
• Test customized codes thoroughly before implementation

Consider using a custom frame around a standard QR code rather than altering the code itself for the best balance of branding and functionality.

4. Create Dedicated Landing Pages

Direct QR code traffic to purpose-built landing pages optimized for:

• Mobile display
• Fast loading times
• Clear, relevant content that matches the scanning context
• Obvious next steps or conversion actions

Generic destination pages can result in up to 70% higher bounce rates compared to dedicated, context-specific landing pages.

5. Implement UTM Parameters

Enhance your analytics by adding UTM parameters to your short links:

venomlinks.online/promo?utm_source=brochure&utm_medium=qrcode&utm_campaign=summer

This practice allows you to track QR code performance within your broader marketing analytics tools and compare it against other channels.

Innovative Applications

Here are some effective ways businesses are combining QR codes with short links in 2023:

Dynamic Product Information

Retailers are using QR codes with short links on product packaging and displays to provide:

• Extended product specifications
• Usage tutorials and videos
• Current availability and alternative options
• Customer reviews and ratings

This approach reduces packaging clutter while providing comprehensive information to interested customers.

Event Engagement

Event organizers use QR codes with short links to enhance attendee experiences:

• Quick registration and check-in
• Digital program access that can be updated in real-time
• Session feedback collection
• Contest entries and giveaways

These applications increase engagement while providing valuable data on attendee behavior.

Contactless Menus and Information

Restaurants and public venues use QR codes with short links to provide:

• Digital menus that can be updated instantly
• Ordering systems that reduce wait times
• Informational content about exhibits or attractions
• Accessibility options for diverse audiences

These solutions improve operational efficiency while enhancing customer experiences.

Measuring Success

When implementing QR codes with short links, track these key metrics:

• Scan Rate: Total scans divided by estimated impressions
• Conversion Rate: Percentage of scans that result in desired actions
• Scan Timing: Days and times when scanning occurs most frequently
• Retention Rate: Percentage of users who return after initial scan

Successful campaigns typically achieve scan rates of 3-5% with conversion rates of 10-25% depending on the industry and call-to-action.

Common Mistakes to Avoid

• Placing QR codes in areas with poor connectivity (subways, remote locations)
• Creating codes too small to scan easily (below 1 inch)
• Using QR codes without testing on multiple devices
• Linking to non-mobile-optimized destinations
• Forgetting to include a clear call-to-action

Avoiding these pitfalls will significantly improve your QR code campaign performance.

Implementation with Venom Links

Venom Links makes combining QR codes with short links particularly effective through these features:

1. Custom URL Creation: Create branded, memorable short links
2. Automatic QR Generation: Each link includes a downloadable QR code
3. Real-time Notifications: Get instant alerts when codes are scanned
4. Comprehensive Analytics: Track device types, locations, and more
5. Dynamic Destination Updates: Change where your QR code leads without replacing it

These capabilities make Venom Links an ideal platform for managing QR code marketing campaigns.

Conclusion

The combination of QR codes and short links represents one of the most effective bridges between physical and digital marketing. By following these best practices, you'll create more engaging, trackable, and flexible campaigns that drive measurable results from your offline marketing materials.

Ready to enhance your marketing with QR codes and short links? Create your account with Venom Links today and start generating trackable QR codes for your marketing campaigns.